Karla Guccione, Web Designer

WIZARD advergroup a business who has become the most relevant and repu 45cba44b 2e84 4c10 b7c5 83bd96cc9382Lets start this article with this simple preface: Everyone wants their website to be found on the first page of Google Search results.  If you are scratching your head wondering why you are not, then this article should help you understand why, and how to become more relevant.

Google and other search engines are in the business of providing quality search engine results to their users. This is why Google, Yahoo and Bing have developed search algorithms to help them determine what results will bring their user the most "relevant" data found on the world wide web. Just to be clear, an algorithm is a set of instructions that are used to complete a task, answer a question or solve a problem. In search engines, algorithms enable the system to quickly and accurately return relevant results based on an inputted query. Google's impressive ability to automatically generate search results is useful when navigating the overwhelming amount of available information. Google's ranking systems are designed to swiftly sift through billions of webpages and content in Google's Search index, ensuring you receive the most relevant and useful results in an instant. Find exactly what you need with just a fraction of a second.

In order to provide you with the most valuable and accurate search results, search algorithms take into account numerous factors and signals.  Understanding these factors is the first step in becoming more relevant in Google.

Wordpress Contractor Website Design for Integrity Windows and Siding in Buffalo GroveWebsite Design Client:  Integrity Windows and Siding

Location:  Buffalo Grove, IL 60089

AdverGroup was contacted by the owner of this local window company and siding contractor in Buffalo Grove that had no website. This contractor has been in business for over 25 years and was only present on Angie List and HomeAdvisor.   In fact, the owner of Integrity Windows was personal fiends with the original Angie of Angie's list.  He enjoyed the business that these two contractor service platforms provided for him for many years. However, In October of 2017, Angie's List was acquired by IAC, the owner of HomeAdvisor it's then largest competitor.  Since this merger, this local Window and Siding Company began to experience a slump in the leads provided by these two companies.   He knew it was time to finally develop his own website.  While searching for a local website designer near Buffalo Grove, he found AdverGroup.

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COMPETITION IS GROWINGCurrently, your competition is plotting to take over your clientele and service area.  Maybe it is an old employee that thinks he could provide a better service. Perhaps your competition is a younger version of you that is eager to stake out his new camp and service area in your backyard.   

In any case, in this day in age, nobody is happy settling for a salary as a worker bee.  Everyone wants to be the boss.   Is the American Dream feeding this ambition? Or is simply just human nature?  In any case, the dream is the same for all, whether you are an established American citizen, or an immigrants from any foreign country, we all want a piece of the pie!  The result is that new companies are popping up every day!

Speaking from the perspective of small web design company and advertising agency operating in a suburb of Chicago, we have observed that this trend is true across many industries including but not limited to: home remodeling companies, painting companies and even web design companies. 

Local Joomla Website Designer deliver website development for id3 logos in Arlington Heights ILWebsite Design Client:  id3 Logos

Location:  Arlington Heights, IL 60004

AdverGroup has developed this clients website once before. In fact we also produced the video commercial that you see on his homepage. Not to mention we also host their website. When it was time to modernize their website again this local Arlington Heights business owner knew he to call.  When our friend and client contacted us stating he needed his two websites updated, we provided him with a buy one get one free redevelopment proposal.

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Local eCommerce Wordpress Web Designer and Development in Buffalo Grove develops online store for Eaternal NutritioneCommerce Website Design Client:  Eaternal Nutrition

Location:  Buffalo Grove, IL

Eaternal Nutrition produces health food products and supplements that provide nutrition, medication, and prolonged health to consumers. Eaternal Nutrition was looking for a local eCommerce website designer and developer near Buffalo Grove to work with.  Upon searching Google for the best ecommerce web designer nearby, they found AdverGroup and saw that we had many 5 star reviews on Google.  After reviewing our web design portfolio, they knew we were the best option among the various local website designers.

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Local Joomla Web Designer and Development Company builds Classified Ad Website for ClientWebsite Design Client:  Marketplace USA

Location:  Sterling, IL (Whiteside County, Illinois)

AdverGroup was first contacted by an entrepreneur who wanted to develop a classified advertisement website that would have similar functionality as Craigslist, eBay, Yelp and Facebook Marketplace.   This new classified ads and auction website needed to allow their customers to post classified listings that offers "Buy Now" and "Auction Style" advertisements for items, job openings and business listings on a website that could be viewed by website visitors across the United States. The website needed to be easy to use and navigate, and it needed to be able to handle a large volume of traffic.

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Images Generated by AI Artificial IntelligenceThis articles examines how Artificial Intelligence (AI) is changing the world of content creation including, authoring text and creating images. In addition to sharing some of the tools your competition may be implementing to get ahead of you, this article also provides facts on the history and evolution of Artificial Intelligence. The hope is that his article will help you realize the endless possibilities offered by Artificial Intelligence and what to expect in the future. 

 

Local Oakbrook Website Designer and Development Company SEO for Corp OfficesWebsite Design Client:  Corporate Office Rentals

Location:  Oak Brook, IL 60523

AdverGroup was first contacted by the managers at CorpOffices in Oak Brook, IL who was seeking a local web designer nearby when they needed some fast website updates performed on their old WordPresss website.  The owner of this WordPress website knew they needed more than just simple webpage updates. However, at the time (in 2022) they were just looking to update some images on their old website.   In 2023, the owner of CorpOffices in Oak Brook, knew it was time to develop a new website that had a more modern template that was responsive.  They also knew they needed to resolve the many issues with non-existing metadata which was holding them back on search engines. They contacted AdverGroup, we assisted them in redesigning their old WordPress Website into a more modern and responsive version which now meets all of Google's guidelines for basic search engine optimization.

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Local Naperville Website Development Design SEO for Trucking CompanyWebsite Design Client:  PrimeSource Trucking

Location:  Naperville, IL 60563

PrimeSource Trucking transports products and freight in Naperville and in the Chicago area using flatbed semi-trucks, dry vans, lowboys and more.  The owner needed an old website reproduced using Wordpress. The owner of this company, is partner in various other business, of which AdverGroup recently assisted with the redevelopment of a complex e-Commerce website. The owner of this company worked closely with our team on that e-Commerc project. Therefore, when it was time to transform his pre-existing PrimeSource Trucking website into a search engine optimized  sales tool, he knew the best web designer to call near Naperville, IL!   He brought AdverGroup on board, and we quickly re-designed and rewrote all of his website's content to achieve this new brilliant website design with search optimized text content for his logistics company that is based out of Naperville, IL 60563.

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Learn how to add a new admin to Google Analytics Property Management AccessPer Google, their analytics platform "gives you the tools, free of charge, to understand the customer journey and improve marketing ROI".  AdverGroup agrees that Google Analytics provides useful data and visitor statistics for your website and internet properties.

When analyzed effectively this data can provide valuable insights relative to your visitors behaviors and on the performance of your websites content.  While it is good to be an engaged website owner, most website owners rely on professional Search Engine Optimizers to assist with SEO. This requires the need to provide access to your Google Analytics account to various admins or administrators.

This article provides screenshots for 3 easy steps to adding a new administrator to your Google Analytics account.

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