Location: Elgin, IL 60124
Website URL: https://customcolorinkandcoating.com/
The owner of Custom Color Ink and Coating Inc. was referred to AdverGroup by another happy client if ours for which we developed a search engine optimized website for in the past. Custom Color Ink and Coating Inc. has been in business for over 15 years. However, they failed to see the importance in maintaining an effective web presence. Once they realized the need to have a new professionally developed website, they went to somebody they new they could trust.
This article provides some insight into copyright infringement and/or copyright claims, as it relates to the use of images on websites, while also offering ways to avoid copyright claims. This includes providing proactive actions and links to resources for free royalty-free stock images and paid royalty-free stock images.
If you own a website, or are a web designer who has used images without securing licensing then you probably know this can be a real costly endeavor. Copyright infringement is a real and occurs more often than you think. This occurs both on purpose, and inadvertently. In any case, the attorneys who will be contacting you do not care if it was a mistake or not. This is why it is important to use images from a trusted source (not Google Image Search), and/or license your images from a trusted stock image resource.
Before we get into providing solutions to avoiding copyright claims, let us first understand the nuts and bolts of the issue which can be realized by reviewing some frequently asked questions and answers relative to copyright infringement as it relates to "image usage on the internet".
Location: Oak Lawn, IL 60453
Website URL: https://cuttingedgesalon.co/
The owner of Cutting Edge Hair Salon was frustrated with their old website which was developed using Ruby on Rails, or Rails, which is a server-side web application framework. Their old web designer was not responsive and the owner of this salon was interested in seeking a new local web designer to work with. Upon searching Google in their search to locate the best local web designer in the Chicago area, their search results included AdverGroup Web Design. After a few brief conversations with our staff, it was recommended to rebuild their hair salon website into a new website that could be easily updated by their Hair Salon staff. In our discussions AdverGroup provided options in both Wordpress and Joomla. In the end, it was decided to redevelop their site using the Joomla content management system.
Location: Riverwoods, IL 60015
Website URL: https://homeninja.guru/
HomeNinja.guru is a local home maintenance contractor that specializes in handyman and home maintenance services for clients in the north shore. Upon searching Google for a local website designer in, or near Riverwoods, IL 60015, the owner found AdverGroup Web Design. After performing their due diligence and interviewing all the best, local web designers, the owner of HomeNinja.guru selected AdverGroup Web Design to assist them in creating their company website for their new business. This client took advantage of our Website Design Starter Package for only $995.00
Web Design Client: Real Capital Financial LLC
Location: Schaumburg, IL 60196
Website URL: https://www.realcapitalfinance.net/
Real Capital Finance specializes in procuring business loans and funding for small to medium sized businesses. Sam Patel owns a this Schaumburg based lending company. When Sam was creating his new lending company he sought a local web designer to assist with his website development project in, or near Schaumburg, IL 60196. Most importantly, Sam sought a local website designer that he could meet with in person. He was happy to discover that AdverGroup was local and available to meet and help him brand his new business and build his custom company website.
This client was not only interested in achieving a "pretty website", he wanted a website development company that could conquer search engines. He was thrilled to hear that AdverGroup pays close attention to ensuring their corporate website design projects were built with Search Engine Optimization (SEO) in mind. Additionally, he needed a logo developed for his new company and was happy to hear that AdverGroup would include logo creation for FREE when executing a package with AdverGroup.
Location: Buffalo Grove, IL 60089
Website URL: http://schumisports.com
Ryan Schumi is a local personal trainer in Buffalo Grove, IL. When Ryan was seeking a local web designer to assist him in the development of his business website, he entered "Local Web Designer in Buffalo Grove", and to his surprise he saw a familiar name and logo, "AdverGroup Web Design". Ryan remembered the AdverGroup Web Design banners he saw hanging at the Bills Youth Football games. He also recalled seeing our banners hanging at the local youth baseball games (BGRA). As a local youth sports trainer, he thought it was fitting to consult with a local web designer who sponsored local sports teams. After doing so, he learned that AdverGroup could not only develop a gorgeous looking website, we could also build his new website using a content management system that would let him update it easily himself.
Location: Lake Barrington, Illinois 60010
Website URL: http://landovercorp.com/
Landover Corporation is a local real estate developer who specializes in developing high quality real estate projects that provide a public benefit to the neighborhoods and communities where they are located. Upon searching Google for a local website designer in, or near Lake Barrington 60010 they found AdverGroup Web Design. After performing their due diligence and interviewing all the best, local web designers, the owner of Landover Corporation selected AdverGroup Web Design to assist them in redeveloping their corporate website.
This client took advantage of our Website Design Small Business Package for only $1,995.00
Website URL: https://herbalhormonalhealth.com/
Herbal Hormonal Health is a local alternative functional natural medicine Doctor who was seeking a new website design for his new office which is opening in Rolling Meadows, IL 60008. In addition to seeking a modern and mobile friendly website, Dr. H. Panagopoulos sought a local web designer who could develop a medical website where his clients could schedule their medical appointments online. In addition to developing an online appointment booking solution, we were also able to achieve online payments using Square Payments. This allows this client to accept online payments without incurring any additional monthly fees for payment gateways or merchant accounts.
AdverGroup Web Design delivered a fresh new website design developed using the Joomla content management system. Using Joomla would allow this client's team to update their website easily without incurring additional fees for website maintenance.
Website URL: https://www.mlbglenview.org
This local non-for-profit 501(c)(3) organization and charity was seeking a local web designer in Glenview, IL 60026 to assist them in redeveloping their old and outdated charity website. The objective of this website redevelopment project was to redevelop this clients site into modern and mobile friendly (responsive) web design that would assist them in achieving more donations so that they could gain more donations to continue supporting the various other charities which they are affiliated with. This client also sought to keep certain content private and viewable only by members with login credentials.
AdverGroup Web Design delivered a fresh new website design built using a content management system that would allow this client's team to update their website easily without incurring additional fees for website maintenance.
Website URL: https://lakevillatimberwolves.com/
This local youth sports program sought a new website that could serve their various sports programs equally, by offering three branches specific to each sport: Youth Football, Youth Lacrosse and Cheerleading. After viewing a website AdverGroup developed for an adjacent community, Lake Villa invited us to meet with their board members. Upon meeting with their team, we exhibited the various tools and functions a new website developed by AdverGroup could include. The components would enhance the users experience. Components like "sports team specific" blogs, video streaming tools, ecommerce and registration functions. All while achieving a mobile device friendly design for each program allowing responsive compatibility as required by Google.
Web Design Client: Warheit Podiatry
Website URL: http://warheitpodiatry.com/
This is a return client, who we originally assisted in developing their website over 7 years ago, recently contacted AdverGroup seeking assistance in the redevelopment of their medical website. Years ago, Doctor Warheit first contacted us with the intention to build a website to support their local Podiatry practice and to gain presence on the internet. AdverGroup delivered a custom website built in a content management system and even included business cards to match the website.
Web Design Client: Hard Core Hoop Camp
Website URL: https://hardcorehoopcamp.com/
This local youth basketball coach was seeking a solution for promoting and registering players for his basketball summer camp that is to be hosted in Buffalo Grove, IL 60089. Coach Ed knew that he needed a website that he could use to post online videos, feature past events and to promote future basketball camps. Coach Ed also wanted an easy registration process that would allow parents to make online payments to secure their spot in his popular basketball summer camp.
Coach Ed was introduced to AdverGroup by a mutual friend. After consulting with our local joomla web designer in Buffalo Grove, Coach Ed and his partner were certain that AdverGroup was the best choice among all the local web designers they consulted with in Buffalo Grove.
AdverGroup offers a variety of creative media solutions which includes video production, live-streaming and capture of sporting events, corporate events and private events for clients in the Chicago area and surrounding suburbs.
In November of 2018, AdverGroup was happy to assist The Chicago Youth Football League (TCYFL) in Live-streaming their Super Bowl weekend. This live-stream broadcast event included the capture and broadcast of 26 youth football games. Of which 14 games took place at Carmel Catholic High School in Mundelein and 12 games took place at Mundelein High School. The project included multi-camera high definition video capture at two locations. The games at Carmel High School were live-streamed on Youtube, while the games at Mundelein High School were live-streamed on Facebook. This project required two production teams capable of live-streaming professional video and audio.
In October of 2018 Google announced they would be "Protecting your data, improving our third-party APIs, and sunsetting consumer Google+". Later in December another update would come as Google announced "Expediting changes to Google+". Most recently in December of 2018, deletion dates were provided when Google emphasized that it will shut down Google+, "due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations." as provided in Google's official statement.
While the number of mobile device users is growing, the number of social media networks is also constantly growing. However, with the recent news of Google sunsetting Google+, the "social media battle field" just got thinner.
Web Design Client: Attorney Suskin
Website URL: https://attorneysuskin.net/
This local Libertyville attorney was seeking assistance with a new website design for his law firm. AdverGroup's Creative Director John Guccione has become friendly with Attorney Marlon Suskin over the years, due to our children having played Buffalo Grove baseball (BGRA) together and also having coached against each other for many years. Additionally, Attorney Marlon Suskin has been known to play 2nd base on the AdverGroup Web Design softball team. So when it was time to redevelop his pre-existing attorney website, Attorney Suskin knew who to call. He called John at AdverGroup who helped him redevelop his law firm website into a mobile friendly design built in a content management system that this local attorney could update himself.
Web Design Client: Made In Italy Trattoria
Location: Glen Ellyn, IL 60137
Website URL: https://dinnermadeinitaly.com
This local restaurant owner in Glen Ellyn was seeking assistance with a new restaurant website design to promote their new restaurant. They were pleased to learn that AdverGroup also offers pro food photography services and that we could assist them in capturing professional images of their food. Having owned other restaurants, this business owner was also aware of the need to be active on social media. They were happy with the idea of having a local website designer near Glen Ellyn to teach them how to use social media effectively.
Web Design Client: UsedVendingMachines.com
Location: Bensenville, IL 60106
Website URL: http://usedvendingmachines.biz
This Bensenville business owner contacted AdverGroup Web Design when they were selecting a local website developer or web designer in Bensenville to assist them in the redevelopment of their existing website. There old website offered simple information regarding their products and they were looking for ideas on to expand on this. In consulting with AdverGroup, we recommended putting their products into an eCommerce component that would help them exhibit their inventory in an organized fashion, while also resulting in a specific page for each product which would help create more indexable content in search engines like Google.
Web Design Client: Cardinal Industrial Development
Location: Lake Forest, IL 60045
Website URL: http://cardinalid.com/
Cardinal Industrial Development is a general contractor and construction consulting firm who is located in Lake Forest, IL. When seeking a local website designer and developer near Lake Forest they searched Google and found AdverGroup Web Design. After a short phone conversation the owner knew that AdverGroup was the right choice for her company. Previous to this initial conversation, the owner of Cardinal Industrial Development spoke to three other web design companies. AdverGroup had the best web designer portfolio of the four companies and also sounded like they were more experienced in understanding Google's guidelines for search engine optimization.
Once the website design project was executed, AdverGroup sprung into action and was able to deliver the new website within 5 days.
Web Design Client: DeckWerks
Location: Highland Park, IL 60035
Website URL: http://deckwerks.com
Deckwerks is a local Highland Park business who was seeking a contractor website for their deck building business. This website development project was a great example of our "small business package". This web design project project also required immediate attention, as the owner contacted us with an time sensitive issue. Their old website was hacked and removed by their former website hosting company. Naturally, the owner was interested in getting their domain secured and their website redeveloped as soon as possible.
When this local contractor was seeking a local website developer near Highland Park, IL to assist in the redevelopment of their new contractor website, they searched Google and found AdverGroup Web Design, we were able to meet with them within 12 hours of their phone call. After looking into our portfolio and considering the references provided by a trusted source, this contractor knew that AdverGroup would be the right choice for them.
Location: Niles, IL 60714
Website URL: http://www.arcorelectronics.com
AdverGroup web design was happy to assist Arcor Electronics who is a local wire and cable supplier and distributor located in Niles, IL 60714. Arcor is a specialty wire and cable distributor, stocking bulk and rewound wire for a number of different industries since 1984.
When Arcor was seeking a local web designer near Niles, IL 60174 to assist in the redevelopment of their corporate website for their Niles, IL company, they asked someone they trusted. This someone happened to be aware of, and involved in, the successful redevelopment of two corporate websites by a local web design company named AdverGroup. After looking into our portfolio and considering the reference provided by a trusted source, Arcor knew that AdverGroup would be the right choice for them.
This corporate website redevelopment project included the migration of the clients website content into a modern and mobile friendly website solution. AdverGroup's product photography services also came in handy, as new high quality images would be required to adequately display the clients products.
Web Design Client: Molon Motor & Coil
Location: Arlington Heights, IL 60004
Website URL: http://molon.com/
AdverGroup LLC was happy to serve Molon Motor and Coil who is a local motor manufacturer based in Arlington Heights, IL 60004. Molon has been providing innovations in motor production since 1954.
When Molon was considering local web designers in or near Arlington Heights, the answer was easy! AdverGroup had worked for Molon on other projects delivering product photography services and graphic design services. AdverGroup had also developed a website for their sister company Lehmann-Peterson and had done a great job developing a website for their Cadillac Coachbuilder website. Therefore, the client was already aware of the exceptional web development services and work ethic implemented by AdverGroup.
- New Custom Industrial Website Development Project with Catalog Component to Display Client's Products
- Custom Graphic Design including Re-Creation of Client Logo and Company Seal
- Accordion Menu to help users navigate through the clients many products
- Product Photography and photoshop editing of clients products (gear motors) for use on website and printed materials.
Web Design Client: Buffalo Grove Bills Youth Football
Location: Buffalo Grove, IL 60089
Website URL: http://www.bgbills.org/
AdverGroup LLC was contacted by the President of the Buffalo Grove Bills Youth Football Program who needed a new website for their youth football team. AdverGroup's local web designer John Guccione was thrilled to work on this web design project because he himself played for the same Buffalo Grove youth football program as a child. Furthermore, our Arlington Heights web design company is right next door to Buffalo Grove and enjoys keeping active in our local community.
This website included many cool features that will assist this youth sports team in managing their youth football program.
- New Custom Website with Sports Team & League Management Components
- Printed materials including flyers and yard signs.
Web Design Client: Lazy Cloud Bed & Breakfast
Location: Lake Geneva, WI 53147
Website URL: https://lazycloud.com
AdverGroup LLC was contacted by the owner of Lazy Cloud Bed & Breakfast who needed a new website for their Bed and Breakfast that would possess hotel reservation function ability. LazyCloud Bed and Breakfast has 2 locations, one location in Lake Genva and one location in Fontana, WI. They were seeking a local web designer to assist them in developing this new hotel website that would allow customers to reserve their suites from their own website as well as linking to all the major travel sites like Expedia, Hotels.com and more.
This website included many advanced function abilities.
Web Design Client: Mac Tel-Com
Location: Park Ridge, IL 60068
AdverGroup LLC was contacted by Mac Tel-Com in Park Ridge, IL 60068 who has been serving Chicago, Northwest Indiana and Milwaukee, WI since 2008. They were seeking a local Park Ridge, IL web designer to assist them in developing a new website. The client required a website solution to help display their services.
Mac Tel-Com desired a custom designed website that would help promote their business locally. They were seeking the best local web designer to assist them. They wanted their new website to be developed in a content management system that would allow them to update it without having to incur additional fees. Another objective of the project was to make sure search engine optimization was considered.
All objectives of this contractor website development project were met! As we created an attractive custom contractor website using the Joomla! content management system and implemented all the websites metadata, ensuring page titles, descriptions and page content were in harmony and coded properly per Google search webmaster guidelines.
Web Design Client: Gold Selling Success
Location: Arlington Heights, IL 60004
AdverGroup LLC was contacted by Steve Goldstein of Gold Selling Success in Arlington Heights who was seeking a local web designer to assist him in developing his new website. The client required a website solution to help present his services which happen to be motivational speaking for sales professionals.
Steve desired a custom designed website that would help him carry his message. However, he wanted it to be developed in a content management system that would allow him to update it without having to incur additional fees. Another objective of the project was to make sure search engine optimization was considered in the rebuild. It was important to Steve that his website have the ability to expand, as he wished to deploy video and audio feeds on his website in the future.
All objectives of this Joomla SEO website development project were met! As we created an attractive custom website using the Joomla! content management system and corrected all the websites metadata, ensuring page titles, descriptions and page content were in harmony and coded properly per Google search webmaster guidelines.
Web Design Client: Chicago Show Inc.
Location: Buffalo Grove, IL
AdverGroup LLC was contacted by a Chicago Show Inc. who was seeking a local web designer near Buffalo Grove, IL 60089. The client required a website solution to help display merchandising display manufacturing services.
The client did have an existing website but it was old and outdated. They desired a custom designed website that did not look like a template. However, they wanted it to be developed in a content management system that would allow them to update it moving forward into the future. Another objective of the project was to make sure search engine optimization was considered in the rebuild.
Both objectives of this website development project were met! As we created an attractive custom website using the Joomla! content management system and corrected all the websites metadata, ensuring page titles , descriptions and page content were in harmony and coded properly per Google search webmaster guidelines.
Web Design Client: Lifenosis.com Clinical Hypnotherapist
Location: Addision, IL 60101
Website URL: http://lifenosis.com/
AdverGroup LLC was contacted by a Clinical Hypnotherapist who was seeking a local web designer near Addison, IL 60101. The client required a website solution to help display her services and to help brand her consistently across various social media platforms.
The client did not have a website at all, and sought a custom designed website that would assist her in providing hypnotherapy sessions online. We created their new website using the Joomla content management system (CMS).
The main objective of this website development project was met! We created a home base for this client where they could effectively promote their business and be found on search engines. Thus allowing them to minimize the costs they incurred on Google Adwords. In addition to creating custom graphics for the client's website, we also produced advertisements that would be placed on the popular music application Pandora. As AdverGroup also specializes in advertising campaign management which includes campaign advertisement procurement and custom ad creation for various media including but not limited to broadcast radio and online radio such as Pandora.
Web Design Client: Leo's Gun Shop
Location: Loves, IL 61111
Website URL: http://leosgunshop.com/
AdverGroup LLC was contacted by a new Gun Shop that was opening in Loves Park, IL. The owner Leo, required a eCommerce website solution to help display and sell firearms, ammunition and accessories online. In addition to providing eCommerce web development services, we also included professional product photography capturing high quality photographs of their new and used inventory.
Previous to developing this custom eCommerce website, this client did not have a corporate website and depended on customers to visit their bricks and mortar location in Loves Park, IL. We created their new ecommerce website using the Joomla content management system (CMS).
The main objective of this website development project was met! We created a home base for this client where they could effectively promote their business and be found on search engines. Thus allowing them to minimize the costs they incurred by posting items for sale on Ebay.
Web Design Client: SmartBuy Equipment
Location: Wheeling, IL 60090
Website URL: http://smartbuyequip.com/
AdverGroup LLC was contacted by SmartBuy Equipment in Wheeling, IL 60090. This client required an ecommerce website solution to promote their local Wheeling, IL business.
Previous to developing this custom ecommcerce website, this client did not have a corporate website and used Ebay to sell much of their restaurant equipment. We created their new ecommerce website using the Joomla content management system (CMS). The main objective of this website development project was met! We created a home base for this client where they could effectively promote their business and be found on search engines. Thus allowing them to minimize the costs they incurred by posting items for sale on Ebay.
Web Design Client: EJ's Carpet Cleaning
Location: Palatine, IL 60067
Website URL: http://ejscarpetcleaning.com/
AdverGroup LLC was contacted by Steven Maldonado who is the owner of this local carpet cleaning and flood restoration contracting company located in Palatine, IL 60067. The client expressed their interest in developing a custom website for their home improvement company.
This client had pre-existing Square Space Website but sought to redevelop a new and improved website that would be high visible to search engines. It is true that content is king in the world of search engine optimization (SEO). So it is very important to keep the content growing on your website. This SEO minded business owner agreed and was thrilled to have their old website redeveloped using the Joomla content management system (CMS). The main objective of this website redevelopment project was to conquer search engines.
Mobile devices and social media have surely become a part of most peoples daily life. Today, these pocket sized computers have proven useful for users of all age groups. While smart phone owners use their devices for a variety of tasks including: entertainment, information and/or business; mobile devices coupled with the growth of social networks maybe changing the world beyond providing convenience as relates to access to email on the go. The use of mobile devices and the growth of social media may very well be responsible for shaping history, as it is widely believed that social media may have played a major part in the 2016 Presidential election.
Though politics are discussed in this article, the focus of this article is technology based.
Web Design Client: Illinois Rockers Basketball
Location: Elk Grove Village, IL 60007 & 60009
Website URL: http://illinoisrockers.com
AdverGroup LLC was contacted by the founder and Coach from the Illinois Rockers Basketball Team who is located in Elk Grove Village, IL 60007. The client expressed their interest in developing a custom website for their travel basketball team.
This client manages a well known basketball program that had been training youth basketball for 19 years. However, he never had a website and sought to achieve a presence on the internet.
This project required the recreation of the clients logo and a website that he could manage without incurring any future costs on website maintenance. This project was developed in the Joomla Content Management System which provided the solution that this client desired.
While the client did have images for his website. They were not professional at all. This client was delighted to learn that professional onsite photography was included in a website package that was offered by AdverGroup.
Web Design Client: Elk Grove Village Police Department
Client Location: Elk Grove Village, IL 60007 & 60009
Website URL: http://egvcert.org/
AdverGroup LLC was contacted by the Police Services Coordinator from Elk Grove Village, IL 60007. The client expressed their interest in developing a custom website for their Community Emergency Response Team (CERT).
To understand what components and function ability was desired by the Elk Grove Police Department, one must first understand exactly what a CERT Program is. The Community Emergency Response Team (CERT) concept was developed and implemented by the Los Angeles City Fire Department (LAFD) in 1985. Since then the Federal Emergency Management Agency (FEMA), Emergency Management Institute (EMI) and the National Fire Academy have all adopted and expanded the CERT materials believing them applicable to all hazards.
Web Design Client: Mr. A's Restaurant
Client Location: Roselle, IL 60172
Website URL: http://mrasrestaurant.com/
AdverGroup LLC was contacted by a representative from Mr. A's Restaurant in Roselle, IL 60015. This client was seeking a very custom Search Optimized Website (SEO) for their Roselle, IL 60172 based Restaurant.
This SEO website was designed with the intention to make this client's new location as popular as their famous location in Arlington Heights. Therefore, it included landing pages that are intelligently titled and authored to target users searching specific keywords and phrases relative to this clients line of work. Furthermore, this project included food photography of the client's location and menu items.
Web Design Client: Integrity Taekwondo
Client Location: Deerfield, IL 60015
Website URL: http://integritytaekwondo.com
AdverGroup LLC was contacted by a representative from Integrity Taekwondo in Deerfield, IL 60015. This client was seeking a very custom Search Optimized Website (SEO) for their Deerfield based Taekwondo School.
This SEO website was designed with the intention to make the phone ring for this client. Therefore, it included landing pages that are intelligently titled and authored to target users searching specific keywords and phrases relative to this clients line of work. Furthermore, this project included photography of the client's location and services.
Web Design Client: Alpha Math Learning
Client Location: Mount Prospect, IL 60056
Website URL: http://alphamathlearning.com
AdverGroup LLC was contacted by a representative from AlphaMath Tutoring who is located in Mount Prospect, IL 60056. This client was seeking a very custom Search Optimized Website (SEO) for their Mount Prospect based business.
This SEO website was designed with the intention to make the phone ring for this client. Therefore, it included landing pages that are intelligently titled and authored to target users searching specific keywords and phrases relative to this clients line of work. Furthermore, this project included photography of the client performing his services with different clients. Beyond search engine optimization and photography this project also included the design of this clients print materials including brochures, postcards and business cards to match the freshly designed website.
Web Design Client: The Student Medical Store
Client Location: Arlington Heights, IL 60004
Website URL: http://themedicalstore.biz/
AdverGroup LLC was contacted by a representative from The Student Medical Store who is also local to Arlington Heights, IL that supplies the most prestigious medical schools in the United States with group packages and pricing on medical supplies for medical students that attend their schools. This client was seeking a very custom eCommerce Website for their Arlington Heights based business.
This shopping cart website required a high-end e-commerce "online store" where users enter a group code to shop. Upon gaining successful entry, users then directed to special landing pages that possess the mandatory products that students are required to purchase for their medical education programs. Beyond the custom features of special pricing for group packages upon code entry, this also required a responsive web design, built in a content management system that would allow them to update their e-commerce website easily.
In 2015 Google notified all website owners of issues on their site relative to mobility issues. If your website was deficient and/or you have received an email that provided a warning stating that “Google systems has tested your site finding a percentage of your website’s pages to have critical mobile usability errors", then this is something you really should resolve.
Is it a valid concern if a website is not optimized for mobile devices? That question depends on the answer to another question. How many mobile device users are their versus desktop users. In May 2015, in the “Google Inside Adwords Blog”, within the article titled "Building for the next moment", Google stated that “Google searches take place on mobile devices than on computers in 10 countries including the US and Japan”. Furthermore, www.statista.com authored an article titled "Statistics and Facts on Mobile Internet Usage" which reports that "mobile phone internet user penetration was 52.7 percent in 2015" and suggests the figure will climb to 63.4 percent by 2017.
As a local Chicago area WordPress Web Designer, we develop and maintain WordPress Websites for various clients. Furthermore, we produce WordPress web design video tutorials for our clients in efforts to assist them in embracing the content management tools provided in their WordPress Website.
WooCommerce is one of the most popular WordPress eCommerce plugins. WooCommerce is a free plugin that is packed full of features, perfectly integrated into your WordPress website.
This video tutorial focuses specifically on demonstrating how to add a custom text area to your WooCommerce Products.
This plugin allows your customers to customize your products by adding new options such as input boxes, dropdowns or checkboxes. With the Product Add-ons extension, gift messages, donations, laser engraving and any other product which may require user input in some way is now an option for your customers!
WooCommerce Add-ons can be added globally or per-product from the edit product page – they can also be named described, re-ordered and optionally given prices which will automatically be added to the product price if chosen by the customer. This extension can also work with the WooCommerce Subscriptions plugin to add additional pricing with your options to the recurring subscription.
If you are seeking a local eCommerce or WordPress web designer in the Chicago area, then contact AdverGroup Web Design today!
Web Design Client: Lehmann-Peterson Cadillac Master Coachbuilder
Client Location: Rolling Meadows, IL 60008
Website URL: http://lehmann-peterson.com
We were contacted by a representative from Lehmann-Peterson in Rolling Meadows, IL who is a certified Cadillac Master Coachbuilder, she explained how their company had been manufacturing limousines and armored vehicles since 1962.
This project required a high-end website with a responsive web design, built in a content management system that would allow them to update their website easily. Beyond redeveloping their current website, the project required new high resolution product photography and video production capturing their vehicles. These images and HD video needed to match the quality and presentation equal to the Cadillac brand.
Client Location: Arlington Heights, IL
Website URL: http://www.foreigncarclinic.com
AdverGroup assisted this local Auto Mechanic and Tow Truck Company in transitioning from a website which required service and hosting fees of $200 a month, into the Joomla Website Solution hosted on a GoDaddy Hosting Account which the client owns and controls for less then $5.00 per month.
Furthermore, their former web service was leasing them the text content. So naturally this client was concerned about having no text content and feared having to author custom content for themselves. However, AdverGroup provided 'search engine optimized "content creation that was written custom for this client. Therefore, the end result was a new SEO custom website without the high monthly payment.
The owner of Foreign Car Clinic and Towing found AdverGroup Website Design by searching Google for a local Arlington Heights web designer. Searching Google yielded AdverGroup Web Design as the #1 organic result (a testament to AdverGroup's SEO techniques). Now this client is happy to find themselves on page one of Google search. This was the result of the geographically targeted landing pages which AdverGroup developed for this client.
Client Location: Buffalo Grove, IL 60089
Website URL: http://diamondtoolstechnology.com/
AdverGroup assisted Diamond Tools Technology in transitioning from the Volusion eCommerce website solution into a modern eCommerce and shopping cart website using the Joomla CMS and the Virtuemart eCommerce Component.
DiamondToolsTechnology.com now possesses a true ecommerce website that allows them to showcase their saw blades and coring products in a catalog format. This ecommerce design project included a sidebar accordian menu which allows filtering and navigation through this clients many products which possess unique sizes and material types.
Furthermore, this project included a page viewing PDF component which allows customers to view this clients product catalog in PDF format Online with easy page turning animation.
AdverGroup invites you to explore this website, which provides demonstrates the eCommerce and shopping cart capabilities provided within the Virtuemart Component. http://diamondtoolstechnology.com/
Developing a new website triggers many questions for those seeking to develop a successful website. Perhaps the first and most important question is: which website software or platform should be used? This article compares the two leading content management systems: Wordpress and Joomla. While also offering criteria to adequately determine which web design software is right for you.
Before proceeding into a side by side comparison, you must first understand all of your website's needs which may reveal which option best suits your needs.
Whether, you are a web design professional or a person with zero web development experience, or an experienced web developer, the information shared in this article and criteria to consider are pertinent to both perspectives.
Therefore, this article will explore the following criteria:
A. Understanding all your options when selecting a web development platform for a web development project:
1. Web builders provided by hosting companies
2. Open Source Solutions (Wordpress and Joomla)
3. Custom Developed Proprietary Software
B. Criteria for basing your selection
1. Function ability required by project objective
2. Ease of use
3. The future of your website and the website software you are leaning towards.
C. Comparing Wordpress versus Joomla
3. Core Features
Web Design Client: Get Famos DJ Entertainment
Client Location: Northbrook, IL
Website URL: http://www.getfamos.com
AdverGroup specializes in developing search engine optimized websites that assist our clients targeting geographical locations for search engine results pages. In this project we assisted this Northbrook, IL DJ Entertainment Company in creating a professional custom designed website that looks awesome and is also highly visible by search engines.
AdverGroup invites you to explore this "search engine optimized" website, which demonstrates our ability to conquer search engine results in your local area. The objective of this website was to implement SEO and showcase images of their projects.
Web Design Client: Smart Choice Electric
Client Location: White Plains, New York 10601
Website URL: http://smartchoiceelectric.com/
AdverGroup specializes in developing websites for contractors. In this project we assisted this New York Electrical Contractor in creating a professional contractor website for their electrical company located in White Plains, NY 10601.
AdverGroup invites you to explore this "search engine optimizied" corporate website, which demonstrates our ability to conquer search engine results in your local area. The objective of this website was to implement SEO and showcase images of their projects.
Client Location: Arlington Heights, IL
Website URL: http://diamonddirectbuy.com/
AdverGroup assisted Diamond Direct Buy in transitioning from an outdated eCommerce website into a modern eCommerce and shopping cart website using the Joomla content management system and the Virtuemart eCommerce Component.
DiamondDirectBuy.com sells custom jewelry which includes Mens and Womens Diamond Rings, Settings, Earings and more!
The owner of Diamond Direct Buy found AdverGroup Web Design by searching Google for a local Arlington Heights eCommerce web designer. Searching Google yielded AdverGroup Web Design as the #1 organic result (a testament to AdverGroup's SEO techniques). After a short conversation on the phone, AdverGroup and Diamond Direct Buy met in person and quickly began development of Diamond Direct Buys new eCommerce Website.
AdverGroup invites you to explore this website, which demonstrates the eCommerce and shopping cart capabilities provided within the Virtuemart Component. http://diamonddirectbuy.com/
If you don’t know who Matt Cutts is, then you probably have not been paying much attention to the world of Search Engine Optimization (SEO). If you own or manage a website and have an interest in growing your web presence, then its time you learn more about Matt Cutts.
When viewing Google’s Management Team Page, provided on their company website. You will not see a photo or even a description of Matt Cutts. I find this funny considering, that when Matt Cutts speaks, his words have a more significant impact on the world of SEO than any other Google staff member.
Perhaps you are more familiar with the "stay thirsty" ad campaign put on by Dos Equis Beer. Whereas their spokesman is a older distinguished gentlemen who is lauded as "the most interesting man in the world". I could not help but to rewrite many of the popular sayings so that they are relevant to the world of SEO and Matt Cutts.
"Search engines base their results upon his guidelines"
"His words are considered golden"
"He is fluent in all search engine algorithms, even those that have not been developed yet"
Web Design Client: Pan American Concrete Contractor
Client Location: Bensenville, IL 60106
Website URL: http://panamericanconcrete.com/
AdverGroup assisted this local Concrete Contractor in developing a professional contractor website for their concrete company located in Bensenville, IL 60106
AdverGroup invites you to explore this "search engine optimizied" corporate website, which demonstrates our ability to conquer search engine results in your local area. The objective of this website was to implement SEO and showcase images of their projects.
This video tutorial demonstrates how to implement lightbox galleries within Joomla Articles, as well as with in the k2 Article component.
As with any function ability, there are various 3rd party components that will provide any given function ability.
This article documents the step-by-step process and provides links to the plugin and module utilized in this video tutorial.
Web Design Client: Metro Square Dental Care
Client Location: Des Plaines, IL
Website URL: www.metrosquaredental.com
AdverGroup assisted this local Dental Group in developing a professional website for their local Dental Practice which is located in Des Plaines, IL.
AdverGroup invites you to explore this website, which demonstrates our ability to stream video on your company website. As this project included the capture and logo watermarking of client provided videos. This project also included location and staff photography. Additionally, ww have provided various printing services for this cleint which include Buisiness Cards with an area to document their clients next appointment on, aswell as calender cards.
Web Design Client: The National Association for Disabled Workers (NAIDW)
Client Location: Fox Lake, IL
Website URL: https://naidw.org
AdverGroup assisted this nationally recognized Nonpartisan 501(c)(3) non-profit educational & humanitarian organization in developing an ADA Compliant community website for it members. This website offers secure login and multi-level paid memberships. There are free member ships and various membership profile types which allow higher tier members to have additional information in their profile such as business and website information. This website also provides a news blog, links to state resources, community groups, forum, streaming video and image galleries for members and a Facebook style "Activity Feed" for the membership section.
AdverGroup invites you to explore this website, which demonstrates the Community and multi level membership Web Design capabilities of the Joomla Content Management System. https://naidw.org
Healthcare.gov may be the most talked about website since the days of Facebook going public! Healthcare.gov is a healthcare exchange website created by and operated under the United States Federal Government as per the provisions of the Patient Protection and Affordable Care Act (PPACA) which was signed into law March 23, 2010. The PPACA was designed to serve the residents of the thirty-six U.S. states that opted not to create their own state exchanges. In order to achieve the goals of the PPACA, as with many other businesses, industries and endeavors, a service based website was required.
Healthcare.gov is the government website which was developed to provide a way for Americans to “comparison shop” between different possible health insurance options for an individual within his or her state, with a visual format somewhat similar to websites such as Amazon.com and Etsy.
While the Healthcare.gov website has been criticized and dragged through the mud, is it really a broken website or is all the noise created by those who oppose the politics behind the National Health Care initiative?
Web Design Client: In Business Real Estate
Client Location: Chicago, IL
Website URL: http://inbusinessrealestate.com/
AdverGroup assisted this Chicago based Real Estate and Property Management Company in developing a website that is capable of searching the Multiple Listing System (MLS).
In addition to the custom filtering for various Chicago Neigborhoods and suburban communities, this Joomla CMS website allows In Business Real Estate Staff Members to have a web page for each Real Estate Broker.
AdverGroup invites you to explore this website, which demonstrates the Real Estate Web Design capabilities of the Joomla Content Management System. http://inbusinessrealestate.com/
Web Design Client: Jesus Was Born Shirts eCommerce
Client Location: Chicago, IL
Website URL: http://jesuswasbornshirts.com
AdverGroup assisted "Jesus was Born Shirts" in developing a custom eCommerce and shopping cart website using the Joomla CMS and the Virtuemart eCommerce Component.
"Jesus was Born Shirts" was founded by John LaRoy and Brendan Meaney who are are lifelong friends who grew up in the Chicagoland area and are extremely proud of "Sweet Home Chicago." Having traversed the globe in search of a good time, Chicago still tops their list as the best place in the world, so great in fact, along with many modern day archaeologists, John and Brendan assert that “Jesus was born in Chicago.”
Now they’re telling the world the best way they know how: on a perfect-fitting, conversation-starting, soft-like-you’ve-worn-them-for-years T-shirts.
AdverGroup invites you to explore this website, which demonstrates the eCommerce and shopping cart capabilities provided within the Virtuemart Component. http://jesuswasbornshirts.com
Web Design Client: PolyOutlet eCommerce
Client Location: Buffalo Grove, IL
Website URL: http://polyoutlet.com
AdverGroup assisted PolyOutlet in developing a custom eCommerce and shopping cart website using the Joomla CMS and the Virtuemart eCommerce Component. AdverGroup also assisted by including product photography for this local client that is in Buffalo Grove, IL.
PolyOutlet.com provides quality printed logo plastic garment bags on a roll and non printed plastic garment bags on a roll for Retail Stores, Boutique's, Bridal Stores, Dry Cleanering Companies and more!
The owner of PolyOutlet found AdverGroup Web Design by searching Google for a local Buffalo Grove web designer. Searching Google yielded AdverGroup Web Design as the #1 organic result (a testament to AdverGroup's SEO techniques). After a short conversation on the phone, AdverGroup and PloyOutlet met in person and quickly began development of the PolyOutlet eCommerce Website.
AdverGroup invites you to explore this website, which provides demonstrates the eCommerce and shopping cart capabilities provided within the Virtuemart Component. http://polyoutlet.com
Web Design Project Details and Website Features:
- Joomla CMS Installation and Configuration
- Custom Joomla Template
- Virtuemart eCommerce Component Installation and Configuration
- Shopping Cart with Customer Account Management
- Product Configurations for Custom Fields and Product Attributes
- Sitemap Customizations for Virtuemart Component
- Newsletter Component for Email Marketing
- SEO Expansion
- Store Search Functions
- Social bookmarking
- Art Department Custom forms for Uploading Artwork
- Product Photography
AdverGroup's close proximity to Buffalo Grove, IL provided this eCommerce client with a local option when they were seeking an eCommerce web design company local to Buffalo Grove. We worked closely with this client in developing custom field in their Virtuemart store that are spefic to their product type. Additionally, our custom video tutorials assists their staff in understanding the nuts and bolts of what it takes to manage a successful eCommerce and shopping cart website.
Managing your own eCommerce shopping cart website can be easy and painless! Contact AdverGroup Web Design today for assistance in developing your eCommerce website!
Web Design Client: Judith Barath
Client Location: Oak Brook, IL
Website URL: http://judithbaratharts.com
We are thrilled to have worked with such a talented local Artist on this web design project! Judith Barath is a contemporary fine artist inspired by nature. Additionally, Judith is an avid traveler of the world discovering and reflecting the beauty of exotic places in her professional photographs. Her Oil Paintings, Digital Art and Photography demonstrate the depth and versatility of her incredible talents.
AdverGroup assisted Judith in developing a custom website that would allow her to display her collection of fine art and travel photography to the world!
Judith Barath invites you to explore this website, which provides a vast collection of her life’s work. http://judithbaratharts.com
This article provides a brief video tutorial which demonstrates how to create and/or clone items using the Virtuemart eCommerce Solution in your Joomla Website.
AdverGroup Web Design specializes in installing and configuring Virtuemart for clients seeking an out of the box Shopping Cart solution for eCommerce Websites. We often recommend the use of Virtuemart as it provides an easy-to-use eCommerce Solution for the Joomla CMS.
VirtueMart is an Open Source E-Commerce solution (a Component or Plug-in) for the Joomla! Content Management System. It can be run as a Shopping Cart, or in Catalog mode. In order to utilize Virtuemart you need to install Joomla! first (as the "Framework"), and then install & configure VirtueMart. This component provides a total shopping cart and invoicing eCommerce extension to the Joomla CMS.
Here at AdverGroup Web Design in Arlington Heights, IL we teach our clients how to be good content managers. So we have produced a series of basic training video demonstrating Joomla and many Joomla 3rd Party Components.
Are you having an issue with your Virtuemart Shopping Cart not working? As an ecommerce Website Developer, we have developed a multitude of Virtuemart websites. Having developed numerous ecommerce websites in Joomla 1.5 and Joomla 2.5, utilizing Virtuemart 1.0 and Virtuemart 2.0, AdverGroup Web Design has become very effective at troubleshooting Virtuemart.
In using Virtuemart 2.0 we have incurred a common issue whereas the AJAX shopping cart would randomly stop working. After months of effective use, this issue seemed to come out of no where on many Virtuemart 2.0 websites. Upon searching for a solution using Google, we discovered this to be a common issue. This article provides details on how to remedy this issue.
Joomla is an award-winning content management system (CMS), which enables users to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.
Joomla is the most expandable and easy to use open source content management system available today! One of the most important facets of Search Engine Optimization is maintaining a fresh updated website. The easy-to-use content management tools provided by Joomla make this easy for any business owner/website owner that is not a professional web designer.Therefore, AdverGroup recommends Joomla as our number one choice in open source Content Management Systems.
Here at AdverGroup teach our clients how to be good content managers. So we have produced a series of basic training video demonstrating Joomla and many Joomla 3rd Party Components.
Is your Business located on Google Maps and Google Places for Business?
If not, it should be! Despite the simple fact that search engines such as Google and Yahoo have replaced the stone aged telephone books, both of these search engine titans also possess business listing services. Google has Google+ Places and Zagat, while Yahoo has Yelp. All which utilize map based business listings. These map based business listings assist consumers in finding business near their physical locations. This is even more relevant in today’s age of mobile devices, such as smart phones and tablets.
For instance, as a consumer is driving on the Kennedy Expressway in Chicago. A person in this vehicle is seeking a coffee shop nearby. They grab their iphone, open their web search and enter coffee shops. Their mobile device will provide map results, prior to providing web page results because the search engine has detected that they are mobile. Will your business show up if a smart phone or tablet user searches for your business type? If your business is not listed on Google Places for Business or Google+ Local then the answer is no!
Despite any modifications Google Search may implement in their search algorithms, depth of valuable content will always reign supreme. That being said, making sure your content is meta-tagged properly may be the single most important part of optimizing your website for search engines.
I always tell my clients that search engines like Google, Yahoo and Bing are not going to put words in your mouth! In other words, if you are a "Plumber", then search engines will not assume that you provide "Hot Water Heater Repair Services" or "Sump Pump Repairs" unless there are "titled articles" along with text content, meta description and keywords which exist on your site communicating this.
This article demonstrates the basic fundamentals of Search Engine Optimization (SEO), specifically coding metadata such as meta descriptions and meta keywords into your websites content and articles. Additionally, this article provides a real working tool "the Meta Tag Analyzer", which will assist you in ensuring that your content and meta elements are accurate and in harmony with one another.
The words and phrases that you utilize in this "meta data" is not a guessing game. You can also use the "Meta Tag Analyzing Tool" to assist you in knowing exactly which phrases and keywords to use (specific to each article's content).
Many of our blog items provide in depth information for the average web design client. However, as a premier Joomla Web Developer located in the Chicago area, we often resolve common issues with Joomla website configurations, templates, components, modules, etc....
As a web developer with extensive experience with Joomla and Joomla 3rd party components, we sink our teeth into issues like this and often remedy issues that few Joomla developers can. Recently we resolved a very common issue with the Kunena Latest Activity Module.
There are a variety of Joomla modules that can achieve a sliding or rotating image effect on your website. This module can be useful in displaying a number of photos or images along with text within your Joomla website. The S5 Image Fader is a great way to display banner ads and rotate through the images on your website with a nice fade effect plus many other options.
This article provides a tutorial on how to update the S5 Image Fader using the Joomla Content Management System. *The steps provided below are assuming that this module has been installed and has been created to exist in your module manager.
Back in the day, consumers relied on newspapers and/or the yellow pages to gain information and/or to select a contractor or business. With the birth of the Internet, it is clear that most people now rely on their favorite search engine to assist them in researching and selecting their contractors or company to do business with. Many of us have become so accustomed to using search engines, that it is really hard to believe that search engines did not even exist until about 1990.
Before getting into the nuts and bolts of what SEO is all about, it is important to understand the basic mechanics behind search engines. What is a search engine? A web search engine is designed to search for information on the World Wide Web, in which results are generally presented in a line of results often referred to as "search engine results pages (SERP's)". Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. One of the first "all text" crawler-based search engines was Web Crawler, which came out in 1994. Unlike its predecessors, it let users search for any word in any web-page, which has become the standard for all major search engines since.
I was recently developing a Joomla Website for a client who provided screenshots demonstrating their services. Embedding these images worked well for the article at a glance. However, what happened when a front end user clicked on the image? Using the typical linking function provided in the Joomla Article editor, you could link to a larger version. However this larger version was simply a link to the actual JPG. This resulted in taking the user outside of your Joomla Websites Structure and into your Internet browser to view the actual JPG File. This was not appealing to the eye, nor for the sites overall content navigation.
As a result of the detailed images (screenshots) that the client provided, this project required the ability to zoom in on these large images. This article provides directions on how to achieve light-box image function ability for images embedded into Joomla Articles.
Even as Facebook currently enjoys recent gains in the stock market, questions continue to whirl in the media about how Facebook plans to satisfy investors in moving forward with a plan to monetize?
What does the monetization of Facebook really mean to its users? Is it possible that Facebook will require paid memberships, or will Facebook be able to satisfy its shareholders without asking it's members to foot the bill? This article reviews Facebook's stock performance history and explores the real mechanisms that Facebook is already implementing to monetize its successful social network.
Leonardo Di Caprio is one of the most famous actors in the world. Leonardo has shown the ability to choose great roles, starring in movies from Inception and Gangs of New York to Titanic and Catch Me if You Can. It seems he can also choose great software. His new site LeonardoDiCaprio.com runs Joomla. This is a particularly interesting site in its design and its navigation.
Who else uses Joomla? Leo joins the ranks of numerous other big names that use Joomla. Other big names that use the Joomla platform include Major Television Networks, Retailers, Car Manufacturers and even Government Agencies. Names such as McDonalds, Jaguar, Pizza Hut, MTV, Sony Pictures, Mexico City and even the United Kingdoms Ministry of Defense.
As many business owners have come to realize, having a quality web site for your business is no longer an option, it is a requirement. Where many business owners have gone wrong, is in thinking that just a having a simple info page satisfies the “web site requirement”. The key word is quality, not just in regards to design but in regards to SEO!
I will get straight to the bottom line in saying: Using a FREE WEB SITE BUILDER such as Wix, GoDaddy’s Website Builder, Jimdo and Zenfolio provide only one true benefit to businesses on a budget, it is FREE. That single benefit of providing a “free website builder” is actually costing you more in lost revenues due to its weakness in Search Engine Optimization. Additionally, sites like Wix and Zenfolio cost much more on annual term to host. So your FREE WEB BUILDER is not exactly free. Compare Wix hosting with website at over $200 annually, to GoDaddy which will cost roughly $80 per year using Joomla or Wordpress.
Blogging is an important factor in regards to Search Engine Optimization. As Google and other search engines seek content rich websites that are frequantly updated and visited by unique visitors. Therefore, utilizing ablog on your website is important.
When it comes to blogging on your Joomla website, AdverGroup Web Design in Chicago recomends using the K2 Blog Component developed by JoomlaWorks. Using K2, you can transform your Joomla! website to a news/magazine site with author blogs, product catalogs, work portfolio, knowledge base, download/document manager, directory listing, event listing & more, all this bundled under one package!
JOOMLA ERROR SOLVED: Joomla Admin Section Menu Manager Issue.
After performing Akeeba Back ups and jump starting the back up on to a godaddy hosting package I was unable to update or access and menu items in the Joomla Menu Manager of the administration section. This issue also surfaced after performing upgrades form past versions of Joomla to 2.5. Being that my clients website was hosted with Godaddy, I was required to communicate with Godaddy Technical support who conveyed that this is a common issue to which no solution has been achieved. After hours of troubleshooting with no help from GoDaddy Support (whose only advise was to rebuild the site from scratch), I was able to solve this issue!
This video tutorial demonstrates how to create a PDF that can turn pages. In order to achieve this function we have employed the use a component that was developed by http://www.joomplace.com. The Flash Magazine Deluxe Joomla Component provides an attractive page peeling effect for PDF viewing.
This Joomla! Flash Magazine component helps you to set off your online flash book, magazine or sales catalogue with special flipping pages effect. Users can manually list online magazine pages with the mouse cursor and navigate the content using user-friendly controls. There is a possibility to flip the book's pages in automated mode too.
Yes, it is true that Google Places is no more! However the replacement of Google Places with Google Plus Local is a logical move for Google. As Google aims to topple Facebook and Twitter as the web’s leading online communities, “Google Plus” is their vehicle to do so. This article provides an in-depth look into Google and Google’s products that relate to Google Plus and Google Plus Local. If you can afford a moment to read this article, you will understand how significant the birth of Google Plus Local is, as it relates to Google’s big picture.
Why does it make sense for Google to enter the Social Networking arena? With the creation of “Google Plus” and now Google Plus Local, Google plans to merge all of their technology under one roof! Google has been strategically building their tools to dominate the online industry. After search engines, Google has been leading the innovative mapping industry with Google Maps. With Google owning the map market, you can assume that they have all the pieces in place to bring a “local” appeal to any social community they may be involved in developing.
With the advent of Web Content Management Systems, began an era where a regular person could easily update, edit, publish and modify a web sites content using a web based control panel. This means a person without web design training or expensive software programs could update their website as easy as posting status, text and images on social networking sites such as FaceBook or LinkedIN. A much added bonus is that, those who have developed their sites in a CMS no longer suffer from paying expensive hourly maintenance fees as they manage to keep their site up to date.
Features and function abilities of the various Content Management Systems differ from system to system; many simpler systems showcase only a handful of features, while others are much more complex and powerful. The industry offers “Open Source” (Free & Community Driven) and “Proprietary” (PAID and Custom Developed) systems. Both Open Source and Proprietary Options offer pros and cons. Whereas Open Source options, such as Wordpress and Joomla have proven to be a more cost effective solution for many small business owners. While Proprietary Systems are custom developed resources that are built to achieve special function ability, security features and compatibility to offline systems. However in current times, it is a safe assumption that Proprietary software's role as the primary innovator in the global market is most certainly over. As I often say myself, “Why try to rebuild the wheel, this has been done before”. Being that Open Source solutions are community drivin, the envelope is constantly being pushed!
Before proceeding it is important to understand what "Copywrite" is and means: Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product or service that is advertised, or subscribe to the viewpoint the text communicates.
Good web copy is developed in way that provides an easy and informative read for your website visitors, while frequently hitting on all the key words and phrases a search engine may seek when querying the internet. Sounds easy enough, right? ....well not exactly! Obviously humans digest web content differently than robot algorithms set to scan your site's content. The challenge in developing web copy that suits both search engines and site users.